NYFINew York Fashion International
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Rather than using a pay-for-service model, the NYFI approach would first assist the MTA by paying for an operational revamp of the MTA's revenue generating activities, including advertising.
The NYFI free Wi-Fi solution would start as soon as the proposal is accepted by the MTA.
Other NYFI projects have included the organization of trade missions abroad; the hosting of seminars with international trade experts to help New York manufacturers market themselves to overseas buyers; and even the production of an offbeat music video highlighting the New York apparel industry that has been used at European trade shows.
Efforts by NYFI are estimated to have resulted in more than $2 million in immediate sales thus far for New York apparel companies.