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The sessions "will change the way we think about interactive advertising, moving the basic measure from impression to session," said NYTD CEO Martin Nisenholtz.
Surfers to NYTD sites, such as NYTimes.com and Boston.com, can choose to get more than just the content Times Digital is sending, Carparelli says, but individuals' profiles remain with NYTD.
The impetus for developing this program was that if each state worked independently to develop its own system complied with the NYTD requirements, there would be no economy of scale, data would be inconsistent across states, and it would be difficult to create a comprehensive national picture of how youth age out of foster care are fairing and what kinds of supportive services they are receiving.
NYTD is a multi-tiered approach for moving beyond the federal requirements to provide states with 1) templates for an advanced survey instrument with additional questions on other domains, highlighting permanency; 2) tools and templates for engaging, locating and tracking youth; and 3) resources for contracting services, key decision points and creating regional consortia.
NYTD said it already has advertisers lined up for the new ad format, which will be added to its redesign of The New York Times on the Web.
Christine Cook, vice president/international at NYTD, said online advertising has steadily evolved toward larger ads.
New York Times Digital (NYTD) -- which includes The New York Times on the Web and The Boston Globe's boston.com -- lost $46.2 million over the first nine months of the year.
NYTD cut 69 positions -- 17% of its staff -- and ended its joint newsroom with TheStreet.com, a Web site that covers business news.
We do think the first half of this year is going to be more difficult than we anticipated." And, reports Ellen Taus, NYTD's chief financial officer, her Web sites saw dot-com advertising -- which had accounted for 33% of online advertising revenue -- drop by more than a third.
Still another new promotional campaign comes from New York Times Digital (NYTD), the division of the Times Co.
The campaign uses the theme "Mind over chatter" in an effort to make The New York Times on the Web's content stand out, said Craig Calder, vice president of marketing for NYTD. "The Times is a trusted source of information," he said.
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