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We used information from these interviews together with a review of policy documents from NZFSA and the poultry industry to formulate a summary of the interventions implemented from 2006 through 2008.
Specific food safety and poultry industry interventions were implemented beginning in 2006, in line with NZFSA's strategy for reducing the incidence of foodborne campylobacteriosis (Table).
NZFSA has subsequently released an updated Campylobacter Risk Management Strategy (23).
For this reason, the media were credited by a communication officer in the NZFSA with covering the story in a manner that reported the potential threat of an FMD outbreak judiciously: "I think that they [the media] understood the gravity of the situation.
A communications officer with the NZFSA illustrated the value of having effective spokespeople:
NZFSA Risk Analyst Peter van der Logt and Sue Powell, MfE General Manager says: The work will help us better understand the links between human health and the environment.
NZFSA's Science Manager, Andrew Pavitt says: Campylobacteriosis is a very complex disease and uncertainty about the relative contribution of the various transmission pathways has prevented a comprehensive risk management programme from being developed.
Conflicts of Interest: None, including NZFSA or MOH.
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