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Aotea, like NZHF, is a family-owned company that has for decades made its company mission to celebrate the beauty of items from New Zealand and make them available under one roof, to better showcase the wealth of products that New Zealand has to offer.
NZHF said they fully respected Childs' decision, and a replacement in the squad was being considered.
Because Manuka honey is highly prized for its medicinal qualities, NZHF's rebranding efforts will include a new line of Manuka honey - sure to be popular with fans of the Manuka South line.
Over the three decades that NZHF has been in operation, it has remained privately owned and locally operated, making it an important part of New Zealand's economic strength.
The rebranding is reflective of the growth NZHF has experienced since its inception, which hasn't altered the company's mission to provide a one-stop shop for a wide range of health-focused products including supplements, super foods, skin care products, sports nutrition and weight management as well as essential oils.
The focus remains on providing high-quality products, many using locally sourced ingredients to help introduce the rest of the world - NZHF ships internationally - to the health benefits offered by the nutrient-dense offerings that are part of New Zealand's diverse landscape.
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