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"And, of course, September is National Rice Month," he adds.
To promote the ubiquitous grain, the federation runs the September National Rice Month campaign, which has played "an integral role across all USA Rice programs for more than 20 years," Banville notes, adding that the campaign's retail programs include a creative rice display contest for U.S.
RETAILERS CAN WIN UP TO $3,000 by participating in the September National Rice Month Store Promotion Contest, sponsored by the USA Rice Federation, the Arlington, Va.-based trade group that promotes the sale and consumption of domestically produced rice.
September is National Rice Month, and Mississippi ranks fourth in the nation for rice production.
Kelly's winning recipe, Shrimp and Crab Rice, was selected "Best Rice Dish" in the contest, held in celebration of September as National Rice Month.
Rodgers joined a few of the organization's other members last September -- which just happens to be National Rice Month -- in demonstrating the economics of applied agribusiness.
Molly Johnson: Each September the USA Rice Federation sponsors the National Rice Month (NRM) promotion to help retailers generate sales for U.S.
September is National Rice Month, and what better way to celebrate than by eating this homegrown grain in no less than 300 different dishes?
The promotion can be held during National Rice Month as a way to bring attention to the various types of rice and the one machine that can cook them all to perfection.
"Since South Carolina was the first state to grow rice, we think National Rice Month is a perfect opportunity to promote our rice heritage and get customers excited about eating more U.S.
whole grain brown rice during September National Rice Month.Employing television media, in-store radio, newsletters, and ad circulars to educate shoppers about brown rice's health benefits and the FDA claim, Weis was able to boost brown rice sales at its stores a whopping 350 percent.Manufacturers are paying close attention, too, as brown rice finally gets "the nutritional recognition it deserves," in the words of Sean Silk, marketing director, Uncle Ben's brand at Rancho Dominguez, Calif.-based Mars North America.
During National Rice Month, held in September, the chains sent postcards featuring a recipe and encouraging consumers to buy U.S.-grown rice to 50,000 of their top rice customers.
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