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"O2L are the right amount of edge and are contemporary with great values," says Kelly Mullens Brown, head of marketing, strategy and communications at Ryan Seacrest Productions, which worked on the Coke campaign.
Onstage, only Dillon and Moran possess traditional performing talent--singing, to be precise--so O2L's act is essentially a mashup of Q&As, live challenges and simple dance steps.
"I thought that they would consider that they are so young.") The largest event on O2L's schedule is the sweltering New York DigiFest, held June 6 in the parking lot of Citi Field.
O2L sells 150 VIP experiences for $75, allowing the fan to snap one photo with the group.
She ultimately decides that O2L is not a viable partner for her brand--in part because of the kids' sometimes risque topics.
It's O2L's last performance on the schedule, and the final time all six of the boys will appear together.
His fellow O2L members voiced support for his decision.
O2L is up for a Teen Choice Award while Franta is nominated in the Web Star: Male category.
As for the other members of O2L, Dillon and Moran are making music, Lawley is pursuing modeling, Caylen is working on a clothing line, and Pottorff and Dillon want to act.
Graham says O2L doesn't see TV or recording music as a next step--rather, they're just arrows in the quiver.
But by the end, one member of O2L had left, while the rest contemplated other pursuits.