OOBAOut-Of-Band Authentication
OOBAOff Off Broadway Alliance (now Alliance of Resident Theatres in New York)
OOBAOut-Of-Box Audit
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OOBA, however, poses challenges, such as maintaining accurate phone data and determining proto-cols for making outbound calls.
In some cases, OOBA can be seen as a customer pain point, so the effectiveness needs to be balanced with the degree of intrusive-ness on the customer experience-authentication that keeps the fraud out but impedes business is a failure," McNelley said.