But it was in 1970 when the New York Times created the modern op-ed pages, which other newspapers have adopted.Op-ed is short for "opinion editorial" or "opposite the editorial page
", as op-eds are usually printed next to the editorial and in following pages.
In an effort to educate the public and lawmakers on the burdensome regulations impacting franchise businesses, IFA launched a local "op-ed" (opposite the editorial page
) campaign, initially featuring State Captains from various markets.
A similar shift seems to have taken place on the op-ed page, that page opposite the editorial page
where syndicated political columnists are published.
Both paid (i.e., advertising) and unpaid, these editorials or commentaries typically run opposite the editorial page
in newspapers and other print media.
I worked out a position with Charley Hoag (retail advertising manager at the Star-Tribune) so we can dominate a spread with a 31.5" ad on the opinion page opposite the editorial page
. We run there at least once a week, with no other ads on the spread.