Chi-square statistical analysis was used for significant associations between each variables and preferences toward color of OSDF. Mann-Whitney and Kruskal-Wallis tests were used to find associates with perceptions toward color of OSDF.
Full consumers' characteristics are listed in Generally, more than three quarter of consumers (76.4%; n=764) preferred the colored OSDF, while few of them (12.8%; n=128) did not matter the color of OSDF, and only 10.8% (n=108) did not prefer the colored OSDF as shown in Figure 1.
Although colored OSDF was the most preferred characteristic; appreciable variability was found according to the socio-demographic characteristics of the consumers as shown in Table 2.
The all discussed responses revealed that consumers have negative perceptions toward the color of OSDF in some of the medicine characteristics.
Males differ significantly in their perceptions toward color of OSDF form females in which Mann-Whitney test approved this difference (P=0.016).
Colored OSDF was the most preferred characteristics for this type of pharmaceutical preparations.
With respect to consumers' perceptions toward color of OSDF; results showed that there is a high level of concern which relates the color with the therapeutic activity of medicine.