Therefore main objective of this paper is to examine the impact of OSPS on customer loyalty.
Figure 1 shows the theoretical framework of OSPS that influence customer loyalty.
There is strong positive relationship between OSPS and customer loyalty
The sample frame constituting responses from three hundred respondents randomly is drawn from the population who are the users of promotional schemes or at least aware of OSPS.
Other independent variables include categories of OSPS i.
3% of the customer loyalty is achieved through OSPS schemes' which means that 55% customer loyalty cannot be explained just by on sale' promotional schemes.
For H1 is accepted because there is a strong positive relationship between OSPS and customer loyalty i.