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"The end game in all of this is to align and coordinate our marketing activities," says Chris Milner, director, Northern Marketing, OTMPC. "This way, we have the most effective marketing push we possibly can to interest people in Northern Ontario, and that's from Timmins to Red Lake, from the Quebec border to Manitoba."
The new strategy seeks to build on the previous OTMPC Northern Marketing Strategy to examine how the tourism industry is organized, and to analyze existing Northern Ontario tourism products from the consumer's perspective.
Early last spring, FedNor, along with OTMPC, entered into an agreement to provide strategic and effective support to the tourism industry in the North.
(OTMPC) in the form of a $100,000 contract fee for service for delivering of OTMPC programs, the organization has been bringing together industry and municipal partners together on a number of initiatives, says NOSTA executive director Bruce Fallen.
Ted Day, OTMPC northern tourism marketing director, says his organization relies on the efforts of Northern Ontario's six tourism associations like NOSTA as "regional experts" to deliver the OTMPC's programs most effectively.
(OTMPC), has allowed the company to develop several successful programs.
"(The OTMPC alliance) has been key to the expansion of our outdoor recreation excursion and sof- adventure excursions through their product alliances," says East.
(OTMPC), "which is the funding arm of programs in my ministry," Coburn explains.
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- OTM Option
- OTM Options
- Otm Shank Jazz Quintet
- Oto Gutfreund
- Oto-Manguean languages
- Oto-Palatal-Digital Syndrome
- Oto-Rhino Laryngologie
- Oto-Rhino-Laryngological Society of Japan