OTOI

AcronymDefinition
OTOIOne to One Interactive (est. 1997; Charlestown, MA)
OTOIOutput Third-Order Intercept
References in periodicals archive ?
OTOi encourages attendees to come to the webinar with questions and insight into their own SEM strategies.
Presenter: Greg Slama, Search Marketing Manager, OTOi, and Cindy Starr, EVP, Managing Director OTOi When: September 23, 2010 at 11:00 am EDT
Armin comes to OTOi from Publicis Groupe's Digitas, where he most recently led the P&G Oral Care business, including Crest, Oral-B and Crest Whitestrips.
Cindy Starr, Executive Vice President and General Manager of OTOi, said of Armin, "We're thrilled to have Armin join the executive team at One to One Interactive.
The Comcast World of Warcraft Machinima Music Video Contest, conducted by OTOi for Comcast and Blizzard, was nominated for the Best Use of Video category.
One to One Interactive has divided its digital marketing offering into three separate entities: OTOi, a division that focuses on digital marketing, creative and technology professional services; OTOLabs, which provides digital marketing technology solutions and partners; and OTONetworks, scheduled to launch in Q3 2006, focusing on the creation and distribution of niche digital media channels to provide marketers performance based customer lead and acquisition opportunities.
In doing so, OTOi was able to develop a high level of efficiency in customer acquisition, exceeding Comcast's ROI expectations by over 700%.
The goal of the sponsorship was to raise awareness of Comcast's High Speed Internet offering in a context that required a high-speed internet connection; in this sponsorship, Comcast's initial expectations were greatly exceeded by OTOi, more than doubling the normal user interaction rates for typical Pandora online radio stations.
CONTACT: Jeremi Karnell of OTOi, +1-617-425-7369, jkarnell@onetooneinteractive.
One to One Interactive also includes OTOi which focuses on digital marketing, creative and technology professional services, and OTONetworks focusing on the creation and distribution of niche digital media channels to provide marketers performance based customer lead and acquisition opportunities.
One to One Interactive has divided its digital marketing services into three separate entities: OTOi, a segment that focuses on digital marketing, creative and technology services, OTOLabs, which provides digital marketing technology solutions and partners, and OTONetworks, scheduled to launch in Q3 2006, focusing on the creation and distribution of niche digital media channels to provide marketers performance based customer lead and acquisition opportunities.