OVABOut-of-Home Video Advertising Bureau (now Digital Place-Based Advertising Association; New York, NY)
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The Digital Signage Expert Tour is co-organized with OVAB and will start at the DS Showcase.
The Digital Signage Showcase and Expert Tour were a great success at ISE 2010, and we are delighted to be working with Minicom Digital Signage and OVAB Europe again in helping to make these important events happen.
The OVAB guidelines, and the way Zoom and Nielsen have used them to measure their audience, are critical steps in making digital OOH comparable to more traditional forms of media," said Connie Garrido, CEO of Posterscope USA.
Participants will also learn the role of industry groups such as Outdoor Advertising Associates of America (OAAA), and the Traffic Audit Bureau (TAB), in addition to OVAB, in developing research standards.
On behalf of its members, OVAB seeks to foster ongoing collaboration between agencies and out-of-home video advertising networks; provide standards, best practices and industry-wide research; and promote the effectiveness of out-of-home video advertising.
Ripple's contributions to the growth of our industry make them a welcome addition to OVAB," said Suzanne Alecia, OVAB President.
OVAB Membership is SeeSaw's Most Recent Step Towards Making It Easier for Advertisers to Plan, Buy and Measure Digital Signage Advertising
Having digital outdoor's foremost planning and buying tool as a core OVAB member will in turn help to expedite scalability and accountability - key priorities for agencies and clients.
Buzztime is a proud member of the OVAB | Out-of-home Video Advertising Bureau.
Buzztime is a proud member of the OVAB, Out-of-home Video Advertising Bureau, and a registered trademark of Buzztime Entertainment, Inc.