OVABOut-of-Home Video Advertising Bureau (now Digital Place-Based Advertising Association; New York, NY)
References in periodicals archive ?
The Digital Signage Expert Tour is co-organized with OVAB and will start at the DS Showcase.
The Digital Signage Showcase and Expert Tour were a great success at ISE 2010, and we are delighted to be working with Minicom Digital Signage and OVAB Europe again in helping to make these important events happen.
The OVAB guidelines, and the way Zoom and Nielsen have used them to measure their audience, are critical steps in making digital OOH comparable to more traditional forms of media," said Connie Garrido, CEO of Posterscope USA.
On behalf of its members, OVAB seeks to foster ongoing collaboration between agencies and out-of-home video advertising networks; provide standards, best practices and industry-wide research; and promote the effectiveness of out-of-home video advertising.
OVAB Membership is SeeSaw's Most Recent Step Towards Making It Easier for Advertisers to Plan, Buy and Measure Digital Signage Advertising
Having digital outdoor's foremost planning and buying tool as a core OVAB member will in turn help to expedite scalability and accountability - key priorities for agencies and clients.
We'll leverage our experience with measuring and planning across multiple networks to support OVAB in their mission to drive standards across the industry.