This unique history could be very close to the NPC movement, which is the origin of Japanese OVOP.
In Japan, it is often said that OVOP producers are working for their community, not for making money.
Adachi Fumihiko (2005) Marketing Perspectives of Community Enterprises in Oita Prefecture: Evaluation of Marketing Activities Under OVOP Movement.
They view OVOP as a strategic way for local people to identify local products and widen their market appeal.
With 85% of the population living in rural areas, this land-locked country was in desperate need of a scheme such as OVOP when it was introduced in 2003.
The Malawi OVOP Secretariat is trying to establish links with Micro Financing Institutions as one way of solving this problem.
The OVOP scheme is slowly opening the doors to wider markets for the farmers.
Between February 2006 and March 2007, OVOP Markets were sponsored by the two organizations at six of Japan's major airports, with three markets re-opening in March this year.
One of the most important aspects of the OVOP scheme has been in human resource development.