When this well-coiffed lady stared out from the 1970 ad at right, Oil of Olay
was entering its second decade as a ground-breaking product.
P&G could maintain status quo on Oil of Olay
and launch a more relevant alternative under a different brand name to compete for a new generation of consumers.
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He was subsequently brand manager on the Oil of Olay
Young Player of the Year (Sponsored by Oil of Olay
): Teddy Sheringham
As P & G acquired operational experience on the ground in China, the company expanded its brand portfolio, entering the skin care market in May 1989 with Oil of Ulan (Oil of Olay
Or stick to the classics - now renamed, the Oil of Olay
range has just turned 50 but has picked up new generations of fans over the years.
Four beautiful women from different cultures were extolling the virtues of Oil of Olay
in foreign languages.
Oil of Olay
launched a new advertising campaign in October, featuring the tagline, "Love the Skin You're in." Company research revealed that women are tired of false hype and promises and need to be reached on an emotional level.
In 1987 he returned to P&G, where he held several brand management positions of increasing responsibility, handling such lines as Sure, Old Spice and Oil of Olay
If you're looking to give your body a bit of 'TLC' this Valentine, then let Oil of Olay
lend you a hand.
Oil of Olay
Total Effects Intensive Overnight Treatment, pounds 19.50