PANPAPacific Area Newspaper Publishers' Association
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PANPA has close to 190 newspaper members in 14 countries.
Cytura's Extreme PersonalizationTM marries real-time content syndication and community management functions enabling PANPA to provide targeted information to their members based on member profiles.
Frank Kelett, Executive Director of PANPA, said, "It was love at first sight when we saw Xportico.
The PANPA site is a great example of how rapidly an organization can deploy a B2B or B2C Web presence.
Much of the reason is the proliferation of TV channels in Australia, which is fragmenting the market, said PANPA executive director Kelett.
The engineer remains in Sydney as Cybergraphic's senior sales analyst in charge of proposals, marketing and product strategies, according to a report in last month's Pacific Area Newspaper Publishers Association PANPA Bulletin.