In his comments, Manish Chowdhary, Managing Director, Pitney Bowes Software India, said, "With India leading e-governance innovations on a scale never seen before like UIDAI, the entire PBBI top management globally recognizes that there is a tremendous opportunity in the e-governance and public sector organizations space in India that has not been adequately tapped into.
According to Luis Maria Abraira, Sales Director, New Business Development Region (which includes India),"India has always been a focus market for PBBI but we are gearing ourselves now to step that up further and aim for market leadership in verticals of focus besides being recognized as a major player in the enterprise software here.
This is a significant hurdle to many organizations, reports Tim Shaw, chief technology officer, Portrait Software (now owned by PBBI parent Pitney Bowes).
"These enhanced interactions require a deeper knowledge of the customer in order to provide a personalized experienced tailored to the individual," says PBBI's Bourland.
In the first phase of the project, PBBI analyzed several data components, including:
* PBBI geocoding engines (latitude and longitude coordinates)
Advantage, the company's geodemographic segmentation system, PBBI analyzed each carder route, looking at the different neighborhoods and classifying them into market segments, or "clusters" that correlate well with individual preferences, consumer behaviors and attitudes.
In addition to customer profiling, PBBI created a distance decay curve to show how distance from the Schoolcraft campus affects the likelihood of a resident to take a class.
PBBI combines this information with its proprietary macro-economic trend data.
Grocery Outlet is evaluating a new opportunity with PBBI. Using the company's Macro-sales Forecasting/Market Optimization System, Drasin and his team will electronically pinpoint the ideal real estate space available for potential stores.
With the industry's most comprehensive set of solutions for maximizing the value of customer data, PBBI
provides the tools required to more effectively locate, connect and communicate with customers in today's global markets.
Portrait Software is now part of Pitney Bowes Business Insight (PBBI