PEOUPerceived Ease of Use
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'[Moreover], Cambodia makes efforts to reduce gaps in the [context of] regional development and to expand dialogues with external partners,' Peou said, noting that since the Kingdom joined Asean, Cambodians 'have had more opportunities to learn about the citizens of neighbouring countries'.
Therefore, we drew on the TAM and UGT to expand understanding of how perceptions of functionality (e.g., PEOU) and gratifications obtained (e.g., social interaction) influence users' intention to continue using Instagram.
The researchers emphasized that TAM included only two key explanatory factors that are PU and PEOU; for this reason, it is insufficient to fully understand the relations between information systems and users acceptance behavior.
The determinants of PU are subjective norms, job relevance, output quality and result demonstrability, and the determinants of PEOU comprise of computer self- efficacy, computer anxiety and computer playfulness and perceptions of external controls (or facilitating conditions).
Perceived ease of use (PEOU) is one of the constructs derived from the TAM model.
The four variables that were adopted from TAM are (i) Perceived Ease of Use (PEOU), (ii) Perceived Usefulness (PU), (iii) Attitude Toward Using, and (iv) Behavioral Intention to Use (IU) Another three variables which were added by Pindeh and Suki are (1) Content Richness (CR), (2) User Satisfaction (US), and (3) Perceived Playfulness.
Perceived ease of use (PEOU) refers to an individual's perception regarding the degree to which a system utilization will be free of effort (Davis, 1989).
This model (see Figure 1) takes the perceived usefulness (PU) and perceived ease of use (PEOU) as key factors to define the behavioral intention (BI) to using a system [22].
Numerous researches have provided support that PEOU had a significant effect on usage intention; it is an important forecaster of technology adoption.
Peou's categorization of the 11 political regimes in Southeast Asia at the end of 2014 clearly revealed the road that democracy had to travel in the region.