PILM

AcronymDefinition
PILMProduct Introduction and Lifecycle Management (various companies)
PILMPartners in Loyalty Marketing
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References in periodicals archive ?
PAM Fastening Technology of Charlotte, N.C., introduces the PILM Jumbo Joint Manual EC, a new frame assembly machine which can be used with any type of moulding.
With a combined production capacity of 50 million units per month, Drypers' "Puppet" and "Baby Pop" product lines will be added to MPC's current brand names of "Cremer," "Chicolastic" and "Pilm Plim."
"This new approach avoids one participant commandeering the session or driving responses by others, as often happens in focus groups," said Michael Schiff, managing partner of PILM. "It also avoids the 'yes-no-yes-no" cadence that sometimes marks telephone quantitative research."Consumers are selected to participate in a TSD based on shopper loyalty card data from cooperating retailers.