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PL360Programming Language for the 360
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DENVER -- Dave Ficeli and Bob Falvo are pleased to announce the formation of PL360 Beverage Partners, a 'premium' wine and spirits company focused on building premium control label, private label and agency wine and spirits brands, both domestic and import, for the largest retail customers worldwide.
PL360 Beverage Partners employs a unique consumer-driven model called BrandSPAN which encompasses its 360x 'pull strategy'.
By utilizing a consumer-driven model that is supported by market analysis, targeted consumer research, brand positioning and strategy, we believe we can better determine what consumers need, want and require from a successful brand," stated Dave Ficeli, PL360 Beverage Partners CEO.