PLEJParty for Liberty, Equality and Justice (Mauritania)
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For example, Plej's has just substantially increased its consumer base by purchasing Linen Supermarket stores in Florida.
The combined retail entity now operates under the Plej's Linen Supermarket banner.
For the short term, the Linen Supermarket stores will continue to operate under their original name, as will the Plej's stores.
After consolidation of the chains, the stores will operate under a newly formed corporation known as Plej's Linen Supermarket LLC.
"It's very important to tie the categories together-bedding with windows; kitchen with windows; towels with shower curtains and rugs, " said Anthony Blevins, retail merchandise manager of Plej's, a discount textiles chain based in Rock Hill, S.C.
"We are certainly moving in the direction of single-source suppliers," said Lane Ostrow, vice president of retail of Plej's, who counts CHF and Home Innovations among its resources.
The polarization of income has created a growing market for Plej's, a deep discounter, which is courting bargain shoppers with tag lines like "Bargains are our Business" and "Everyday Bargains." A riot of in-store signage, supported by ads, drives home the point that opportunistic buys are around every corner.