The Company intends to use the funds to: expand our sales force internally and externally, launch and market the new SecureView(R) PLVS Plus home monitoring system, complete commercialization of digital powerline products, expand direct television marketing, increase advertising and marketing expenditures in appropriate markets and product segments, begin the process of certifications to allow distribution in international markets, and for general and administrative expenses.
PowerLinx intends to develop international markets following the successful launch of the United States version of SecureView family of products for home monitoring systems, PLVS Plus, followed by the other product lines.
Until now, we were completing the PLVS
installation process ourselves with a 1-2 man team traveling throughout the United Stateswhich obviously added significant cost to the process and a 6-8 week lag between purchase order and completion of installation.
SeaView and ASA believe their combined efforts should allow them to build a 40 to 50 percent market share for the PLVS products.
Our market research tells us that PLVS technology will be readily accepted in the RV market, as currently there are no convenient and reliable vision system solutions for 5th wheel or towable RV's.
Over the past few weeks we have completed initial installations of our PLVS
on several fleet trucks for various fleet truck operators.
According to Tyman Group's President Harold Halman, PLVS
equipment will be displayed and demonstrated by nine key fleet equipment suppliers and integrators at the New Orleans show.
And, we expect to execute additional distribution contracts for PLVS
in the near future, which would contribute to maintaining our current sales growth.
Using SeaView's advanced PLVS technology and SIA's sales and marketing staff, and "We Care" quality program, this new partnership will provide quality advanced technology rearvision solutions for Class 2-8 trucks.
Our market research tells us that PLVS technology will be readily accepted in the truck and van market, as currently there are no easy-to-install and reliable vision system solutions for truck bodies and vans.
and the Federal Highway Commission in 1999 the Mack Partnership was created which includes a comprehensive one-year field test of PLVS technology involving 35 to 40 Mack vehicles owned by McKenzie Tank Lines.
These companies are significant players in the market and this project has the potential to include PLVS as standard safety equipment on all types of vehicles in the future.