"But to have the project recognised by the POPAI
Award judges really is the icing on the cake.
The facts are confirmed by one of the last surveys of POPAI
CE Association (Global Association for Marketing in retail), in which it was found that the current buying behaviour is characterized by the following variables: the group of consumers older than 35 realizes more than 69% of all consumer spending.
Talk about a sign of the times: American supermarket shoppers are so harried that after visiting a store outfitted with an average of 150 pieces of point-of-purchase (POP) material, half of them will only recall seeing "at least one display during their shopping trip." This was among the findings of POPAI
's 2012 Shopper Engagement Study.
Building upon a long line of major shopper research trend studies dating back to 1965, the latest POPAI
report reaches its conclusions through the use of such advanced technologies as EEG and eye-tracking as well as attitudinal findings and shopper interviews.
According to the 2012 Shopper Engagement Study, results revealed that even those who go shopping with the intention of sticking to a list cannot resist the temptation of good branding.he Point of Purchase Advertising International (POPAI
) interviewed 2,400 store visitors before and after they entered a supermarket and calculated the rate by comparing the anticipated purchases and the actual items bought.
Segundo a Pesquisa do POPAI
(2006), 21% dos consumidores brasileiros foram impulsionados na hora da compra.
Reed Exhibitions Middle East has joined hands with Popai
Arabia to host the region's premier marketing at-retail, shop fitting and store operations event next month - ArabiaShop - in Dubai.
A survey conducted by POPAI
in 2007, and published by Havro (2008), reveals that 65% of customers are female, and for time of purchase, 56% are concentrated in the afternoon.
According to the Point of Purchase Advertising Institute (POPAI
), research shows distinct increases in same-store sales when effective signs are added to displays.
In fact, the Point-of-Purchase Advertising Institute (POPAI
) estimates that 50% or more of promotional displays delivered by suppliers to retailers never even reach the sales floor, remaining in back rooms or distribution centers.
is preparing an international research project concerning the main trends in communications in perfumery points of sale, the results of which will be presented at Cosmoprof 2006.