Michel Bord, 56, joined Pernod Ricard in 1991 as Managing Director of PRACSA
(subsidiary of the company in Spain) after having held various managing positions at Seagram.
He joined Pernod Ricard in 1992 at PRACSA
(today PR EspaSa) as Product Manager, then Group Product Manager.
In 1991, he is appointed Managing Director of Galibert & Varon (affiliate of Pernod Ricard in the rhum business) and in 1993, becomes Commercial Director of PRACSA
, (the Group Spanish affiliate) before moving to Singapore as Managing Director of Perising.