PRCAIPublic Relations Consultants Association of India
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The PRCAI has a strong North, South, East and West regional network which provides cohesive and uniform support to its members.
PRCAI has been representing the industry for over 11 years.
PRCAI will also shortly release a detailed research study on the PR and communications industry in India.
Representing 20 of the top PR consultancies in India, PRCAI will undertake a number of activities through 2009 to enhance the significance of communications as a key tool in stakeholder management.
The PRCAI will continue to work with its member-agencies to develop the talent in the industry and promote ethical standards in PR services.
The PRCAI is committed to its mission to: 'Consistently Benchmark our Standards, Knowledge, Ethics and Expertise with the Best in the World; Encourage and Promote Progression of the Public Relations Industry in India, while Endorsing the Effectiveness of Professional and Ethical Services'.
With this endeavor PRCAI initiated a platform wherein people shared views on the various aspects of communications business in India.
We are pleased to act as knowledge partner with PRCAI to put in place a code of conduct and disciplinary system that will help build trust between the Indian Public Affairs profession and Indian stakeholders."
At its AGM members of the PRCAI clearly underlined the need to raise the bar on standards and ethical best practices for all consultancies.
The PRCAI has already set up a committee and its base guidelines spell out norms on transparency, conduct and norms.
PRCAI has 3 Key Committees, which are: Professional Practices Committee, Standards Committee and Marketing Committee.