PROMPERUComisión de Promoción del Perú (Commission for the Promotion of Peru)
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PROMPERU was set up in Dubai in May 2011, to increase awareness of the South American nation's products, which, according to Silva-Santisteban, was negligible at the time.
The products PROMPERU will focus on include asparagus, grapes, mangoes, avocados, paprika, seafood, ceviche, pulses, chocolate and cacao, snacks such as dehydrated food, and evaporated milk.
The Commission of Promotion of Peru for Exports and Tourism - PROMPERU is the public entity responsible for the promotion of tourism, exports, and investments, assigned to the Ministry of Foreign Commerce and Tourism of Peru.
His purchasing power has increased; he's become more sophisticated and demanding" says PromPerus de Reparaz.