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References in periodicals archive ?
Thus, economic expectations continue to decline and the propensity to buy has dropped off slightly as well.
So in the last few weeks of a quarter, the segmentation effort might focus not just on prospects and current customers with the highest propensity to buy but on those with the highest propensity to buy the most over that period, Reid says.
Conversely, the Middle East has the highest propensity to buy a yacht of all regions globally, even greater than the US, and Europe, according to Feadship.
Carriers can design and deploy highly relevant messages via online ads and e-mail campaigns to attractive customer segments with a high propensity to buy.
"The 55 per cent 'propensity to buy' for the Middle East is the highest of all the regions," said Robert van Tol.
Brands and agencies can better target their audiences based on consumers' propensity to buy products, which can optimize marketing programs.
International sports events traditionally impact the TV sales and the forecast period with the Olympic Games, the 2018 FIFA World Cup of football and the 2017 World Aquatics Championship hosted by Hungary will further increase propensity to buy a new TV.
Although consumers are still cautious when it comes to spending on durables, committing themselves to other larger expenses such as buying a car or renovating their home, consumer electronics is the category where propensity to buy is promising for manufacturers and retailers.
Target an audience by education, zip code, age, gender -- even propensity to buy a house -- and you reach your ideal market.
The Southeast Asia region benefited from political stability and the ASEAN economic area was projected to achieve 5 percent annual growth for the next five years, it said but acknowledged that among the two consultancy growth regions, the GCC market generates higher revenue per consultant and also has a higher propensity to buy consulting services.
One example of the implementation of 'smart banking' that affects the way DIB interacts with its customers was highlighted by Bahaa Awartany, Manager - MIS & Business Analysis, Mass Markets and Abdul Rehman Sabirali Parkar, VP - Head of MIS, Information Technology, Reporting & MIS Project, Dubai Islamic Bank in their presentation entitled The Use of Predictive Analytics to Drive Propensity to Buy at the SAP Financial Services Forum London, 9-10 September 2014.