20 July 2018 - UK-based specialist media platform Future plc (LSE: FUTR) plans to acquire the consumer division of US-based digital publishing and marketplace platform Purch
, the company said.
The deal expands Purch
's omni-category approach to decision enablement and allows it to extend its content and commerce business model.
The ShopSavvy deal marks Purch
's fourth acquisition in 12 months as it continues to leverage its USD 135m funding round to enhance its mobile strategy and extend its mission of making buying decisions easy for consumers and businesses.
With the acquisition, Purch
gains a growing shopping community, as well as a customer rewards and loyalty platform serving the outdoor enthusiast market.
By adding Consumr to its brand portfolio, Purch
said it continues its mission to simplify purchase decisions for shoppers.
offers a combination of content and integrated commerce experiences.
Soon after I joined Tech Media, we rebranded as Purch
with a new mission to simplify the purchase decision process for businesses and consumers.
Universities played a big part in this innovation, says Purches
Cummings, Fletcher and Purches
were also in that side, and the 40-year-old believes they can do the business again.
, chairman and chief executive officer, commented, "We were able to increase our sales in this quarter despite the inclusion of $11.8 million of Guess product sales in the prior year.