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QELA hosts biannual exhibitions in the boutique to combine fashion and art in a creative environment, as a means to celebrate new artistic discoveries and share the brand's story with their visitors.
Malik's works at the QELA boutique depict strong female figures occupying a visual field dominated by the colours of traditional Bedouin costume.
"Discreet and exclusive, characterised by classic lines and understated Arab influences, QELA is designed for women with a sense of modesty who value the quality of fine craftsmanship and precious materials.
"QELA's business aspirations to develop as an international fashion brand are build on traditional know-how, high quality, and multicultural creativity.
Thor purchased the building's retail condominium space in 2013, signing Qatari clothier Qela to 6,230 s/f in 2014, and exclusive eyewear collection Morgenthal Frederics earlier this year.
Qatar companies that have confirmed their participation so far are Alfardan Jewellery Company, Ali Bin Ali Group, Qatar Luxury Group (QELA), Al Majed Jewellery, Blue Salon, Al Muftah Jewellery, Amiri Gems, Fifty One East, Al Jaber Watches, Marzooq Al Shamlan & Sons, Al Majed Pearls/Dar Al Majid Jewellery, Royal Jewellery (Al Malakia), Bulgari Jewellery, Al Makki Jewellery & Watches, Al Mawla Jewellery, Matis Jewellery, Versailles Jewellery, Wazni Jewellery, Doha Marketing Services Co (Domasco), Tiara Jewellery, Tzarina Jewellery, Blue Diamond Group, Paris Gallery, Domasco, Mattis Jewellery, Tzarina, Charmeleena, Sabek and Safana Jewellery.
Among his recent notable transactions and assignments, are the current marketing of 28.000 s/f of retail space at 300 Lafayette Street, a new SoHo development, on behalf of Related Companies and Larga Vista Companies; 2014 tenant representation of Microsoft's 21.000 s/f lease at 677 Fifth Avenue; Coach's 6,200 s/f renewal at 595 Madison Avenue, and Qatar Luxury Group's (QELA) 6,500 s/f lease at 680 Madison Avenue.
Dignitaries, leaders from the fashion world and top executives attended the launch of QELA, Qatar's first homegrown global fashion brand, at a private VIP reception held in the QELA boutique on The Pearl-Qatar.
Just Falafel isn't the only Arab retailer looking to make a splash in NYC--Qatar-based luxury fashion retailer Qela will be debuting on Madison Avenue this year.
Other recent leases on the avenue include Ermenegildo Zegna at 543, Roland Mouret at 952, Bottega Veneta's creative designer Tomas Maier opening his own shop at 956, Rena Lange taking 791, Givenchy at 747, and Qela, a Qatari luxury retailer to make its U.S.
Thor Equities has brought Qela, a luxury retailer based in Doha, Qatar, to a prime location within the block-long retail space at 680 Madison Avenue.
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- Qemal-Bey, Ismail
- Qendra E Publikimeve Zyrtare