QPCUQueensland Police Credit Union (Australia)
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At the heart of the new brand campaign is the idea that QPCU is there for the everyday heroes.
James McDonald, Director at Blue Pencil said, “This new brand campaign sits at the core of everything QPCU does.
Using the members and their stories for the heart of the campaign, three member's stories were filmed and they show that members understand, believe and like QPCU's approach to their banking needs, and the ways in which they enrich the Queensland community.”