QSCVQuality, Service, Cleanliness & Value (McDonald's restaurants)
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References in periodicals archive ?
McDonald's, on the other hand, was willing to sacrifice the quick franchising profits by selling one franchise at a time and by emphasizing uniformity and QSCV (Quality, Service, Cleanliness, and Value).
Recall that the Q of QSCV that McDonald's emphasizes stands for quality rather than quickness.
McDonald's original QSCV (quality, service, cleanliness, and value) rings as true today as it did in the 1950s.