The programmes can consist of public relations, promotional or publicity actions, in particular highlighting the advantages of EU products, especially in terms of quality, hygiene, food safety, nutrition, labelling, animal welfare or environment-friendliness of their production, The measures can also cover participation at events and fairs, information campaigns on the EU systems of PDO, PGI and TSG, information on EU quality and labelling systems and organic farming, campaigns on the EU system of quality wines produced in specified regions (
QWPSR).