RBFCU

AcronymDefinition
RBFCURandolph-Brooks Federal Credit Union (San Antonio, TX area)
RBFCURaritan Bay Federal Credit Union
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With assets exceeding $7 billion, RBFCU serves more than 650,000 members from 55+ branch locations throughout Texas.
RBFCU now operates DNA as an in-house account processing platform, and Navigant Credit Union has deployed DNA as an ASP solution through a Fiserv data center.
Only a couple of very large national banks have introduced a similar feature, and RBFCU is the first credit union to use Android s home screen widget technology to provide this capability, said, Mary O Rourke, chief information officer at RBFCU.
RBFCU now has a dozen ATMs at the high-traffic fuel station locations adjacent to Walmart stores.
Corona gave some of the credit for winding up at RBFCU to Hero who, he said, had kept in contact with him and kept urging him to work for the credit union.
A proof of the commitment to home brewed innovation at RBFCU is that it recently introduced a continually updated balance widget that, at the member's option, displays account balances on a smartphone with no need to log in.
"The most common query our members make is for their account balances," said Mary O'Rourke, chief information officer at RBFCU, in a prepared statement.
RBFCU presently offers an app for sector leader iPad, which still dominates tablet sales.
Under his leadership, since being named president/CEO in 1987, RBFCU has grown from $290 million with five branches to serving more than 410,000 members with more than $5 billion in assets and a branch network that includes more than 40 locations throughout the South Central Texas area, including multiple branches in the San Antonio and Austin metropolitan areas.
"People are finding our apps on their own," said McDonald who noticed that despite minimal marketing by RBFCU, hundreds of tablet owners have happened upon the credit union's apps in the appropriate apps stores (Apple's and Amazon's) and they download without need for any persuasion.
On Bank Transfer Day, RBFCU opened up 727 new accounts, said Sonya McDonald, senior vice president of market development.
RBFCU also will be using Lynx-Gate ATM management and the Next Multi-Channel Marketing solutions along with the Acumen core platform, the company and credit union said.