REVPACRevenue per Available Customer
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References in periodicals archive ?
* RevPAC = Average Revenue Per Customer x Market Share Performance
The RevPAC metric increases as either revenue-producing services or market share increases, encouraging an emphasis on providing the value-added customer service that inspires brand loyalty.
(1996), "RevPAC Replaces RevPAR In Recent Survey," Hotel and Motel Management, 211 (12), 4, 36.