ROY G BIVRed Orange Yellow Green Blue Indigo Violet (mnemonic for the color spectrum)
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Roy G Biv is a way of remembering the colours of the spectrum with each letter standing for red, orange, yellow, green, blue, indigo and violet.
The Rugrat author uses the name Roy G Biv and is known to have been responsible for several other proof-of-concept viruses.
Roy G Biv, perhaps named for the colors-of-the-rainbow mnemonic, has malware credits going back 11 years.