RVTVRogue Valley Community Television
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To explore these questions, I used a selection of religious programs aired on RVTV as a case study, while focusing on those discursive strategies used to reinforce a religious sense that the tele-faithful in Porto Alegre showed to be effective by their positive acceptance.
The methodology of the study centers on the social practices and everyday interactions with the Brazilian Catholic television, RVTV, in the construction of religious sentiment.
First came the selecting and classifying religious audiovisual materials belonging to RVTV programming (26 religious programs of different genres and formats, some shown repeatedly throughout the day, often at different times from one day to the next).
The group discussions centered on the four RVTV programs previously selected.
There is also a predominance of speech over images, marked with a devotional emphasis with which RVTV seeks to position itself as an inspirational and Catholic TV broadcaster.
Second, from the side of the audience, the current RVTV religious programming does not interest nor attract a younger population.
This holds even with the choice between more traditional devotional programs (O Terco and O Pao nosso) and more charismatic ones (O Terco Bizantino and Encontro com Cristo) although the image of the Catholic displayed on RVTV is not exclusively charismatic.
The RVTV, through its resources, discursive operations, and technology constructs its own mediated logic to produce religious sentiment, taking over the pre-mediated determinations.