Through its Post Consumer Brands business, Post is in the North American ready-to-eat cereal
category and offers a portfolio that includes recognized brands such as Honey Bunches of Oats, Pebbles, Great Grains and Malt-O-Meal bag cereal as well as granola and hot wheat products.
As such, according to Chicago-based IRI, ready-to-eat cereal
sales at supermarkets, drugstores, mass retailers, military commissaries, and select club and dollar chains for the 52 weeks ended Aug.
Current tough times aside, ready-to-eat cereals
can maintain their primacy by upping their innovation and marketing prowess.
This study supports the hypothesis that the consumption of ready-to-eat cereal
is one dietary factor related to the decreased risk for obesity," the investigators wrote.
Those who do eat a morning meal are opting for things they can eat on the way to work or school, which means that such traditional breakfast mainstays as ready-to-eat cereal
are losing ground to fast-food meals, breakfast bars, bagels and muffins.
In this world where grocery store aisles are stocked with boxes of ready-to-eat cereal
, how can a person not have time?
In fact, the cereal ranks among the Top 15 best-selling ready-to-eat cereal
Toppings for decorating: raisins, carob chips, ready-to-eat cereal
, sliced or shredded cheese or carrots or sliced fruits
Through its cereal business, Post is in the value segment of ready-to-eat cereal
and offers a range of choices to meet the taste and nutrition needs of a variety of consumers.
In her study, 20 overweight or obese adolescent females ages 18-20 either skipped breakfast, consumed a high-protein breakfast consisting of eggs and lean beef, or ate a normal-protein breakfast of ready-to-eat cereal
Total Ready-to-eat Cereal
Purchased by Households with Kids