SBRnetSports Business Research Network
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Among National Football League (NFL) television viewers, the proportion of female viewers rose from an already-robust 42.6% in 2011 to 47.1% in 2016 (SBRnet, 2016).
College students constitute a homogeneous sample that belongs to one of the main market segments of team licensed products of baseball (SBRnet, 2009).
This division is evident from the findings of Sport Business Research Network's (SBRnet) 2009 survey of 12,000 US consumers age 16 and over.