Phillip Adcock, managing director of SBXL, said the scanners were an excellent way of building physical evidence which could back up other research findings.
We know from previous SBXL research that the brain behaves illogically when faced with the sort of information overload that shoppers are faced with in a typical supermarket.
And this is because brand marketing and promotion in airports is largely ineffective, with retailers failing to understand shopper psychology, said SBXL managing director Phillip Adcock.
SBXL, with offices in Lichfield and Tamworth, is a leading retail research firm.
, with offices in Lichfield and Tamworth, is a leading retail research firm, combining state-of-the-art technology with a detailed knowledge of human psychology.
We are partnering with the various minority business chambers, such as the Detroit Black Chamber of Commerce and the Michigan Hispanic Business Alliance, to ensure minority and woman-owned businesses are well informed about the program," said Jim Thrower, chair of the SBXL
Emerging Business Program Subcommittee.
Supermarket Shoppology, by professional shopping behaviour analyst and founder of Staffordshire-based SBXL
Ltd Phillip Adcock, offers households advice on how to slash their post-Yuletide grocery bills.