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SEUISega Entertainment USA, Inc,
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Again, Al's favorite proverb resonated in my heart, "Yam seui, si yuen.
The industry as a whole is experiencing unprecedented challenges in today's economic climate; I aim to bring experienced strategic planning and decisive maneuvering to SEUI so that we can enjoy continued future growth.
SEUI is committed to providing high quality arcade amusement experiences to consumers.
As the first brand under SEUI, GameWorks is tapping SEGA's industry expertise and leading market share across the gaming and amusement facilities businesses to both transform its brand and provide consumers with an even more compelling and unparallel entertainment destination.
The formation of SEUI is part of SEGA Corporation's strategic plan to expand its business in the United States.
To lead the new venture, SEUI appointed former Coca-Cola veteran and food and beverage executive, Ben Kitay to be its president and COO.
SEUI also has the added advantage of tapping SEGA's manufacturing expertise -- all to deliver consumers an unparalleled entertainment experience," said Kitay.
Takashi Uchijima has been named senior vice president, strategic planning, SEUI, and was most recently general manager of Joypolis, Tokyo.
SEUI has retained the majority of GameWorks' regional staff.