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SISESSocietà Italiana di Sessuologia ed Educazione Sessuale
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"The Web site in and of itself wasn't generating the kind of revenue we projected," Sise said.
In terms of its instructional bent, the "DVD is a lot like the Web site," Sise said, "but because it doesn't have bandwidth constraints in the way the Web site does, it allows for full-screen video, multiple angles, background music, voice-over -- all sorts of enhancements that the Web doesn't handle well."
Sise noted that the six core sports for Athletic Motion -- skateboarding, snowboarding, extreme skiing, climbing, BMX biking, and wakeboarding -- represent roughly a $5 billion market for hard goods.