"We're trying to explain to individuals throughout the state and Sarasota County that green building is a proactive way to go," says Sisum. "The cost is not substantial, but it saves a lot in terms of the environment."
"While you may pay more up front, from a practical point of view, being energy efficient and resource efficient becomes a selling point to the customer and a way to differentiate ourselves in the market, and it's a good investment on the part of the homeowner." And, according to Sisum, those upfront costs for building green have started to come down.