Tom Gaylon, executive director of the Rogers Convention and Visitors Bureau said he has been focusing on the religious segment of SMERF
to help boost tourism in Benton County.
Her accounts include corporations, associations, and SMERF
(social, military, education, religious, and fraternal) groups.
MARKET SUBSEGMENTS Corporate Associate Other Manufacturing Local SMERF
Construction State Tour/Travel Distribution Regional Cultural Retail National Sports Printing International Government Health Seminars Insurance Media
5 percent compared to the prior-year quarter, driven by an increase in group room nights and stronger government, association and SMERF
group attendance than in the prior-year quarter.
Social, military, educational, religious, and fraternal marketing segments.
Reed, chairman and chief executive officer of Gaylord Entertainment, stated, "Our results this quarter were impacted by a disproportionate number of association and SMERF
(social, military, educational, religious and fraternal) group room nights at our Adjusted Gaylord Hotels properties - these groups typically spend less outside-the-room.
As one of the first customers to utilize PegsTour and UltraDirect as a single interface, Groupology is establishing a strong position in the meetings market with special interest in the SMERF (social, military, educational, religious, fraternal) segment, estimated to be in excess of $45 billion annually.
By creating an enticing value proposition for hotels, which have not widely sought the SMERF business in the past due to associated labor costs, turnaround and the lack of an end-to-end solution, Groupology and Pegasus have streamlined a booking process through these electronic distribution services.
Groople estimates that unmanaged leisure groups, known as the SMERF
market (Social, Military, Education, Religious, Fraternal) book $18 billion a year in travel and we are excited that Travelocity's distribution and reach is now bringing automated group bookings to the masses.
com(R) is an interactive company that focuses on the corporate, government, association and SMERF
meeting and incentive planners.
He comes to the Doubletree Hotel Austin from the Omni-Austin Hotel where he was SMERF
(Social, Sports, Military, Education, Religious, Fraternal) Sales Manager.