Tom Gaylon, executive director of the Rogers Convention and Visitors Bureau said he has been focusing on the religious segment of SMERF
to help boost tourism in Benton County.
Her accounts include corporations, associations, and SMERF
(social, military, education, religious, and fraternal) groups.
One sales rep will focus on the medical community; another will work with corporate event planners; and yet another will concentrate on SMERF
business--social, military, educational, religious and fraternal groups.
Convention service managers gain in-depth understandings of how association or SMERF
groups like to conduct their meetings if their sales partners book those organizations exclusively.
Another popular member of the association market is the SMERF
The other market segment has five primary components: social, military, educational, religious, and fraternal (SMERF).
MAKEUP OF THE OTHER MARKET SEGMENT Primary component Includes: Social Weddings, Proms, Fundraisers, Bar Mitzvahs Military Reunions, Awards Ceremonies Educational Continuing Education and Certification Religious Revivals, Enlightenment Fraternal Fraternities, Sororities The groups in the SMERF market segments, which tend to look for costs more than the corporate or association, can be large or small.