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The Singapore Media Fusion Plan (SMFP) is the expression of Singapore's intent to become a Trusted Global Capital for New Asia Media in this emerging world of rich, multi-sensory content and new evolving communities.
On 16 June 2009, at the opening of BroadcastAsia2009, the largest Asian media industry convention, then acting minister for Information, Communication and the Arts, Lui Tuck Yew, launched SMFP as the new national media blueprint for Singapore.
The SMFP offers up to 12 pages of useful context and background information on Singapore's media sector, including an abbreviated historical outline of agencies and statutory bodies responsible for developing the media industry since the 1980s (pp.
Yet, on this note, both Media 21 and the SMFP fail to articulate the extent of funding available to would-be media developers, although the latter document alludes to an amount of S$1.3b of media funds 'anchored in Singapore' as at 2008, but does not provide any further details.
SMFP sets out three strategies to propel the media sector forward.
As part of the SMFP launch, several new initiatives were introduced:
A key plank ofthe SMFP is talent development, with MDA embarking on a new programme called Media Training & Attachment (META) to give work exposure and training opportunities in Singapore and overseas, to local talents and media professionals.
A key plank of the SMFP is talent development, with MDA embarking on a new programme called Media Training & Attachment (META) to give work exposure and training opportunities in Singapore and overseas, to local talents and media professionals.
The SMFP will be showcased at the 1,200-square metre Singapore Pavilion at BroadcastAsia2009, alongside updates of the 19-hectare infrastructure project, Mediapolis @ one-north, which is a state-of-the-art media complex comprising sound stages, digital production, post production, broadcast and distribution facilities.
Through SMFP, we will promote innovation, grow the talent pool and strengthen our media infrastructure to better position ourselves as one of the best cities for business.
SMFP aims to provide the bestenvironment for media business, while leveraging R&D to position Singapore at the leading edge of digital media.
SMFP is the extended national blueprint for Singapore's media sector that builds on the Media 21 blueprint executed from FY2004 to FY2008.
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