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At the same time SMHE's own culture was based on indigenous business space by offering distinctive brand of products, and as is well known the intrinistic value of the brand name can be capitalized on, through the efforts focused on the joint of marketing of products and tourism (Hjalager, 2007).
DISTRIBUTION CHANNELS--MEANING IN RELATION TO THE TOUR OPERATORS' AND SMHE's
At the same time is contained in said one big disadvantage for SMHE's, and refers to the lack of experience in both market research and his typical behavior of consumers, and lack of vision and respect for her strategic planning.
The strategic and operational strenghts for SMHE's, along with business relationship with tour operator are visionable through: a) assign of business activities SMTE's bearing on the business risk tour operators', b) increased ability, medium and long term planning, c) the redaction task, redirecting operations, relieving the sales functions d) reducing the amount of expenses that involve-promotion, e) increased representation and strategic visibility in international markets, f) expansion of the business season g) monitoring of quality standards and suggestions for improvement (Bastakis et al., 2004).
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- SMH Capital Advisors, Inc.
- Smhs2 homolog