Now, SNBC is the six'th largest brewery in the United States, and it produces a wide variety of award-winning ales and lagers.
Clearly, SNBC is a company with a culture that values the triple bottom line: "the economic, social, and environmental performance of a company" (Elkington, 1997, p.
However, when anyone mentions the awards SNBC has received and its reputation for being a leader in sustainability, Ken is reluctant to discuss these issues from a marketing perspective.
In 2007, SNBC started a program to use spent vegetable oil from its restaurant as an alternative fuel source.
SNBC has created two sustainability coordinator positions, a full-time manager and a full-time assistant.
SNBC encourages new employees to offer feedback and ideas to enhance the spirit of sustainability.
SNBC also focuses on hiring from within the company.
Today, SNBC has emerged as one of the country's most successful microbreweries, outlasting the competition and establishing a brewing tradition that is mimicked by its competitors.
This promotes cross-functional relationships between employees, increases appreciation for the work everyone in the organization does, and helps employees in support areas feel more connected to the product and core mission of SNBC.
SNBC has developed a state-of-the-art training center, complete with computer labs and tutorials.