SQAD

AcronymDefinition
SQADSpot Quotations and Data, Inc. (Tarrytown, NY)
SQADService Quality Analytics Data (media cost data company; New York, NY and Los Angeles, CA)
SQADSoftware Quality Assurance Division (IEEE)
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References in periodicals archive ?
The Nielsen and SQAD data listed above will most likely fall into Level 2 of the hierarchy, because it is based on the cost of paid advertising airtime, which is a similar asset to donated airtime.
US media cost forecasting company SQAD has completed its acquisition of domestic advertising planning software firm Workhorse Software for an undisclosed sum.
On Thursday nights, which is a key for movies that usually open on Fridays, the most popular series in primetime on a Big Four network sell half-minutes for $135,000-$200,000 each, according to Sqad.
The Daily Show's average 30-second ad rate is $36,890, according to SQAD NetCosts, the second highest in late night.
Neil Klar, CEO of SQAD, said that the deal was a direct response to the increasing demand for integrated data and business systems in the media industry.
Cooley LLP provided legal advice to SQAD in the transaction, while Workhorse received advice from Metronome Partners LLC and Reed Smith LLP
"I couldn't believe it was that high, but it certainly got the viewership," said Dan Klar, vp of product development at SQAD. The Late Show premiere drew 6.6 million viewers and a 1.4 rating in 18-49, more than Fallon and Kimmel combined that night and upending the usual order, as Fallon routinely outdid Letterman and Kimmel combined in adults 18-49.
US private equity firm Clarion Capital Partners LLC has bought domestic media cost forecasting services provider SQAD LLC, the target said.
6 November 2013 - US private equity firm Clarion Capital Partners LLC has bought domestic media cost forecasting services provider SQAD LLC, the target said.
As part of the deal, financial details of which were not specified, SQAD's existing shareholders, including CEO Neil Klar will preserve a stake in the firm.
David Ragins, managing director with Clarion Capital, commented that his company would offer additional resources to SQAD and consider possible partnerships and acquisitions to add value for the company's customers.
According to SQAD NetCosts data, three of the chef's four extant programs command a unit cost north of $100,000 per 30-second spot, and while it'll premiere in the HUT wasteland that is Friday night, buyers say the new Ramsay project MasterChef Junior is commanding a higher spot rate than anything at 8 p.m.