Many of the highest in-stream video CPMS reported in December had some kind of network or cable affiliation such as CBS, FOX, NBC or CNN," said Tom Adams, Director of SQAD
Our Subscribers have demonstrated their trust in SQAD
to keep their data confidential, enabling us to collect and aggregate a reported $20+ billion in transactions," said Neil Klar, CEO and President of SQAD
According to SQAD
, the Average CPM for the Composite Group Index for the first half of 2012 is ahead of the average CPM for the first six months of 2011.
The addition of David and Grace, who will create new business opportunities and maintain current client relationships in the region, come after SQAD
recently announced its acquisition by Clarion Capital Partners, LLC and expanded its sales operations in Los Angeles last year.
In many cases, online premium video inventory is still somewhat limited, so it's not that surprising that rates are high right now," said Neil Klar, CEO of SQAD
We are working with our growing subscribing community of digital industry professionals to deliver the most realistic understanding of display ad value," said Tom Adams, Director of WebCosts at SQAD
Many media companies are largely driven by advertising revenues and the extensive historical and proprietary forecasting information SQAD
produces can enhance the decision-making of institutional investors, private equity groups, and analysts.
NetCosts has the potential to level the buyer/seller playing field by replacing speculation and hearsay with hard data," said Neil Klar, president and chief executive officer, SQAD
to Provide Demonstration of NetCosts at AAAA Media Conference;
Current clients include: Arbitron, Ecast, SQAD
, AdPack USA, Adspace Networks, IEEE Spectrum and IQ Interactive.
PRtrak's new database integrates Internet audience data from comScore Media Metrix with media cost information from SQAD
the leading Web- based real-time television news search and broadcast monitoring service, today announced an enhancement to its CriticalTV (CTV) Platform, providing important measurement and analytical data from Nielsen Media Research and SQAD