Shanghai Rural Commercial Bank (or SRCB
) was established on August 25th 2005, which was reincorporated from Shanghai Rural Credit Cooperatives of more than 50 years history.
MoneyGram's addition of SRCB
to the network of more than 310,000 agent locations helps bring these workers closer to their families back home.
SRCB was measured using the mean of the 26-item Socially Responsible Purchase and Disposal Scale (Webb, Mohr, and Harris 2004).
We compared the demographics and SRCB scores of those who received control group scenarios (with no CSR information) with those who received a scenario manipulating CSR.
H4 proposes that CSR will have a stronger effect on evaluation and purchase intent for respondents scoring high on the trait of SRCB than for those scoring low on this trait.
SRCB did not significantly affect the relationship between philanthropic CSR and evaluation or between CSR in either domain and purchase intent, but the results were in the predicted direction.
This is because they lack knowledge about what businesses are doing, they have never thought about the concept of SRCB (i.
Again, the question is why has SRCB been so limited?
Overall, the reasons for the minimal follow-through are personally focused: they have not really thought about it much, they do not know enough about the social responsibility records of firms (even if they follow the financial situations of companies), or they imply that they do not buy enough to make SRCB worth the effort.
Rapid time to market for new products is essential to SRCB's ambitious expansion strategy and one of the top reasons SRCB selected Fiserv.
Other benefits Signature provides for SRCB include scalability, a more robust disaster recovery process and the ability to handle and process a large number of transactions quickly.
Fiserv has local experts on the ground who worked in concert with our partner Digital China and SRCB to deliver a complete banking solution.