Leading the initiative is Nyra Mahmood, Director at SSHC
, who said: "for us there is no better place to launch this Report than at the heart of one of the biggest and most significant gatherings of IF practitioners -- the World Islamic Banking Conference.
It gives me great satisfaction to turn the SSHC reins over to these very capable leaders," said Mike Trepicchio.
SSHC, a member of Publicis Healthcare Communications Group, consists of three separate agencies providing integrated and holistic solutions to its accounts.
Our employees formed an ECO committee called grassroots, in their desire to truly make a difference and build a more environmentally-friendly work atmosphere so that all SSHC employees can work and live in a cleaner, more environmentally-friendly world.
Our hope is that greenGIG and all the efforts of grassroots moving forward will really educate and inspire people to take action both here at SSHC and at home," added Joanna Jacobs and Kel Arguello, ECO committee founders and co-directors.
Grassroots represents a cross-section of SSHC, with members from each of its agencies and from across different departments including creative, strategic planning, art buying, production, account management and operations.
Yesterday's event, greenGIG, was intended to educate all SSHC employees and inspire them on how to live a greener life outside the office.