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Shana Barkley, Acc't Supvr and Digital Mktg Strategist will lead these initiatives while Shena Turlington, an environmental consultant, will begin implementing new eco-friendly business sustainability practices.
"Research showed consultants were tech-savvy, so we thought they would appreciate a different way to obtain knowledge on new products entering the market," says Jeff Walter, Rhea & Kaiser Mgmt Supvr.
"Taking a different marketing approach with CROPLAN GENETICS seed seemed the natural thing to do," says Loft Wohletz, Acc't Supvr for CROPLAN GENETICS at Colle+McVoyo "This brand often goes down a different path, starting with the way its seed is sold (through cooperatives) and its heavy emphasis on grower education with the Answer Plot program."
"The colored-animal concept was aimed at a targeted audience to help make a fast connection to New Holland and how the tractor brand differs from the competition," explains Jamie Moran, Acc't Supvr for New Holland at Colle+McVoy.
Rhea & Kaiser Marketing Communications hires Eileen Crosby as a Mgt Supvr to lead the Southern row crop business for Bayer CropScience, overseeing activities for the cotton, rice and peanut markets.
His background includes serving as an acct supvr for several major advertising agencies, working on crop protection and animal health accounts and print advertising sales for agricultural publications.
Rhonda Brooks joins Rhea & Kaiser Marketing Communications (R&K), Naperville, IL, as Acc't Supvr, PR on Bayer CropScience.
He had been Supvr of Program Mgmt with Deere & Co.